Working with our sister agency, Prescription, we created and delivered this animated ad for Casino Las Vegas. The focus of the ad was direct response, so an offer and strong call to action was delivered through the creative.
We also wanted to make it different from many of the other animated casino ads from the competition, so we positioned Casino Las Vegas as a ‘real’ place, and took our viewer on a journey through the different rooms of it.
The ad over delivered on its targets, converting more sign ups than had been anticipated.